The newest market research shows us the rapid growth and popularity of Bingo worldwide. It is estimated that the global gaming yield of bingo (exc. USA) was $0.5 billion USD in 2006 and this number is expected to grow up to $1.0 billion by 2010. Now that online bingo has emerged it is likely that number will soon increase as more and more people are attracted by online gaming as a past time activity. The easy procedures of pre-printed bingo cards, on which the called numbers are automatically ticked off by a special software is a notable feature. In the meanwhile you can enjoy a quick chat with friends or fellow bingo lovers, which gives players a sense of community. Chatting (which is forbidden during a normal bingo game) is the reason why so many women are attracted to online bingo. Not surprising therefore that online bingo is a booming business with more then 350 online bingo sites currently operating. Countries such as the United Kingdom, USA, Canada and Sweden rule the world of online bingo, including Mecca Bingo .
According to the needs of the market not too long ago bingo networks have been created. Players enter one and the same game from different doorways (different websites) and play for the same jackpot with the same conditions. This procedure is used to give players the chance to win more sizeable pots. Some research estimated the yearly online spend on bingo of 600 million. It is believed that 50,000 of 3 million land-based bingo players are now playing online. Majority (approx. 90%) is younger then 50, and therefore the myth of bingo being a free time activity of the older generation must be dispelled. Due to the chat functionality of online bingo sites it is not surprising that 85% of the online players are female. Marketing agencies knowingly place ads on these websites that are mainly appealing to women aged 35-45. American research showed that 85% of the global online bingo revenue (of $150
million) is provided by the US market, but UK is quickly catching up.
Still only 1% of the UK based players gamble online. A demographic research showed that women tend to spend 50% more time each week playing bingo then men do. Working mothers tend to wait until the family is asleep, and statistics show that 40+ women regularly play between midnight and 5 am spending 120 on average on online games per month.
Playing in an online casino or online poker room like Cool Hands Poker is a convenient way to get ones gambling fix and stand a chance of winning big.